Privacy Policy

Privacy Policy

Effective Date: April 2, 2022

At Highland Family Dentistry of Lakeway, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, and safeguard your personal data, including information collected through our website, patient intake forms, and our SMS text messaging program.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including but not limited to:

• Identity Data: Name, date of birth, and relationship to the patient.

• Contact Data: Phone number, email address, and physical mailing address.

• Medical & Insurance Data: Protected Health Information (PHI) required for your dental care and insurance billing. (Note: Patient medical records are strictly protected under federal HIPAA guidelines as detailed in our Notice of Privacy Practices).

2. How We Use Your Information

We use the information we collect to provide you with exceptional dental care and manage our business operations, including:

• Scheduling and confirming dental appointments.

• Processing insurance claims and payments.

• Responding to your questions, feedback, or support requests.

• Sending you operational and marketing communications via email or SMS (such as appointment reminders, pre-visit instructions, and office updates) if you have explicitly opted in to receive them.

3. SMS Text Messaging & Mobile Privacy

Highland Family Dentistry of Lakeway offers an SMS text messaging service to communicate appointment reminders, treatment follow-ups, and office updates.

• Explicit Opt-In: We only send SMS text messages to individuals who have expressly consented to receive them via our website forms, digital intake paperwork, or in-office verbal consent.

• No Third-Party Sharing: No mobile information, phone numbers, or explicit SMS opt-in data will be shared, sold, or rented to third parties or affiliates for marketing or promotional purposes. Your mobile opt-in data is kept strictly confidential and is used solely by our practice to communicate with you.

• Opt-Out: You can opt-out of our SMS communications at any time by replying STOP to any text message you receive from us.

4. Data Security

We implement strict physical, electronic, and managerial security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Access to your data is restricted to authorized dental and administrative staff members who require it to perform their specific duties.

5. Third-Party Links

Our website may contain links to third-party websites (such as patient financing portals or dental education resources). We are not responsible for the privacy practices or content of those third-party sites. We encourage you to read the privacy policies of any website you visit.

6. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable legal regulations. Any updates will be posted on this page with a revised “Effective Date.”

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Highland Family Dentistry of Lakeway
1913 Ranch Road 620 S.  Suite 101, Lakeway, TX 78734

Email: admin@familydentistlakeway.com

Phone: 512-788-9001

SMS Terms and Conditions

By opting in to receive SMS text messages from Highland Family Dentistry you agree to the following terms and conditions:

1. Types of Messages You Will Receive

When you provide your phone number and opt-in, you can expect to receive Communication Messages, including: account updates, appointment reminders, delivery notifications, and occasional marketing promotions or special offers from Highland Family Dentistry.

2. Message Frequency and Cadence

Message frequency varies. You will receive messages periodically based on your interactions with us, up to a maximum of 4 messages per month.

3. Fees and Message & Data Rates

Highland Family Dentistry does not charge for our text messaging service. However, message and data rates may apply from your mobile carrier. Check your mobile plan for details.

4. How to Opt-Out / Unsubscribe

You can cancel the SMS service at any time. To stop receiving text messages from us, simply text STOP to 512-788-9001. After you send the SMS message STOP to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time.

5. Customer Support / Help Instructions

If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at email@familydentistlakeway.com or call 512-788-9001.

6. Privacy and Data Sharing

We respect your privacy. All information collected through our SMS service will be handled in accordance with our Privacy Policy:  . 

We do not sell, rent, or share your mobile opt-in data or personal information with third parties for marketing purposes.